A social campaign that provides audiences with meaningful messages to provide insight raise awareness of racism in football through my concept organisation Step by Step. To this day racism in football is overlooked and neglected and the detrimental impact it has goes unnoticed by many. The aims of my campaign is to highlight and communicate to society the impact of racism in football and increase awareness to inspire change if not resolutions and improvements. We society have the ability to make a change by spreading awareness, educating each other and creating positive change. It’s a foundation in what can be a larger movement. Racism is deep rooted in society so it will take time but progressive steps can always be taken.
STEP BY STEP - SOCIAL campaign CONCEPT
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